The Costiera takes center stage

Hotel Costiera, the new Prime Video series set in Positano, unfolds a tale of sea, mystery, and beauty at Villa Treville, once the home of Zeffirelli.

The Amalfi Coast is a place that needs no introduction. It embodies the very essence of Mediterranean luxury—a landscape where dramatic cliffs plunge into the sea, pastel-hued villages seem to hover between sky and water, and the scents of lemons and bougainvillea intoxicate the senses. The Costiera it’s a destination capable of turning a simple stay into an emotional experience, rich in beauty, art, and sophistication. It’s no surprise, then, that Prime Video chose this setting for one of its most anticipated productions: Hotel Costiera. A series that treats the Coast not merely as a backdrop, but as a living, breathing character—one that shapes the plot with its magnetic presence.

The international atmosphere of the Costiera

The atmosphere of the series is steeped in Mediterranean charm. Every terrace, every boat gliding across the horizon, every alleyway in Positano becomes a stage for emotions and stolen glances. The cinematography captures the very soul of the Amalfi Coast, with the warm glow of sunset reflecting off colorful houses and the deep blue of the sea contrasting with the pastel tones of the villages. It invites viewers to see the show not only as a gripping narrative but also as a visual journey through some of Italy’s most iconic and dreamlike locations.

Premiered on September 24, 2025, Hotel Costiera is an English-language action-drama featuring an international cast with a distinctly Italian flavor. At the heart of the story is Daniel “DD” De Luca, a former Italian-American Marine who returns to Italy and takes a job as a fixer at a prestigious luxury hotel in Positano. His role is to discreetly solve the problems and mysteries of the hotel’s high-profile clientele—guests who are accustomed to impeccable service and absolute discretion. But his mission takes an unexpected turn when Alice, the daughter of the hotel’s owner, mysteriously disappears. Her vanishing sets off a chain of intrigue, secrets, and plot twists that keep viewers on the edge of their seats, suspended between tension and wonder.

An invitation to the Costiera, blurring fiction and reality

Watching Hotel Costiera feels like taking a virtual tour of the Amalfi Coast’s most spectacular locales. The series sparks a desire to travel—to wander those alleyways, gaze from those terraces, and personally experience the splendor that comes to life on screen. For the luxury traveler, it’s an emotional journey that goes beyond entertainment: it becomes the spark that ignites the wish to plan an exclusive getaway.

The production’s allure also lies in its ability to convey an idea of luxury that is discreet and elegant. There’s no flashy excess—only refined spaces, meticulously curated details, and an authentic atmosphere that makes the experience more intimate and memorable. Knowing that the locations featured in the series are real, and often available to book, adds an irresistible layer of appeal. Villa Treville, in particular, is far more than a filming location—it’s a destination in its own right, an exclusive retreat where history and contemporary elegance meet.

The series thus becomes a gateway to a cultural and sensory kind of tourism—one that doesn’t just visit, but invites you to truly discover. Tracing the paths of Hotel Costiera means following the threads of a narrative woven from mystery and beauty. It’s a new way to experience the Amalfi Coast—with fresh eyes and a deep sense of connection. A journey that, between sea and sky, transforms luxury into an experience to remember forever.

Villa Treville: the hidden heart of the Costiera

If the Amalfi Coast is the grand stage of Hotel Costiera, then one location deserves special attention: Villa Treville. Nestled just outside the heart of Positano, perched on a cliff that seems to defy gravity, this villa was chosen as the main location to represent the series’ fictional hotel. But Villa Treville is no ordinary film set. It’s a place steeped in a fascinating history—once the private residence of famed director and set designer Franco Zeffirelli, who infused it with his passion for art and beauty. Over the years, the villa evolved into a creative refuge, a meeting place for international artists and cultural icons. Today, after being transformed into a boutique luxury hotel, it retains every bit of that unique charm. Original furnishings, precious objects, and the maestro’s refined aesthetic coexist with world-class service, offering an experience that blends intimacy with sophistication.

The villa unfolds across multiple buildings and terraces, surrounded by fragrant gardens and breathtaking vistas. Some of its most enchanting features—balconies, secret staircases, and panoramic views of the sea—were used to film key scenes of the series, blending seamlessly with the plot. It’s not merely a backdrop: Villa Treville becomes a true character, with walls that whisper stories, perspectives that suggest hidden truths, and natural light that underscores the series’ most intense moment. It’s no coincidence that Forbes dubbed it “the real Hotel Costiera,” highlighting how its architecture and soul perfectly mirror the spirit of the show. Have we piqued your curiosity? Contact our concierge team—they’ll turn your dream into reality.